Knight Ridder Digital Selects WebSideStory

Share this article:
Web analytics provider WebSideStory said yesterday that Knight Ridder Digital, the online division of the nation's second-largest newspaper chain, chose the company's service, HBX, to measure visitor activity across its Web sites.


Knight Ridder Digital develops and manages the Internet properties of Knight Ridder, which publishes 31 daily newspapers in 28 U.S. markets, including The Philadelphia Inquirer, The Miami Herald, The San Jose Mercury News, The Kansas City Star and The Charlotte Observer.


Knight Ridder Digital will use San Diego-based WebSideStory's analytics to track visitor metrics and analyze online user behavior.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Hughes, Who Wrote the Book on Database Marketing, ...

First published in the early days of the Web, Arthur Middleton Hughes's "Strategic Database Marketing" remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.