Kmart Launches Family, Fitness Site
Family and Fitness is the first in a series of online shopping sites that Kmart plans to develop as part of its e-commerce strategy. The retailer's goal is to create a virtual city of neighborhoods at Kmart.com, with each one targeting particular customer segments by offering information, interaction and products. Family and Fitness is aimed at young mothers who have little time to exercise. The site offers them views on family and fitness via daily greetings, workout routines and chat sessions.