Kirshenbaum Sacks Staff
The layoffs come a month after the agency lost its $80 million Revlon account.
Employees will be laid off in Dotglu, Kirshenbaum's direct arm, and its public relations, advertising and media planning shops.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.