Kirshenbaum Sacks Staff
The layoffs come a month after the agency lost its $80 million Revlon account.
Employees will be laid off in Dotglu, Kirshenbaum's direct arm, and its public relations, advertising and media planning shops.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.