Kirshenbaum Sacks Staff
The layoffs come a month after the agency lost its $80 million Revlon account.
Employees will be laid off in Dotglu, Kirshenbaum's direct arm, and its public relations, advertising and media planning shops.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.