KiraCom Debuts Permission-Based Internet Marketing System
The delivery and response system provides targeted advertisements and surveys and online data reporting and collection to Web sites and their marketing partners.
The KiraCom system also features a user-controlled e-mail option that separates ads and surveys from personal correspondence and the KiraKredit loyalty program, which rewards users for participation in the ads and surveys. Users can redeem the "kredits" through KiraCom for products and services, including maid service, food delivery and personal organizers.
The application service provider also unveiled its www.kiracom.com Web site focused on the female consumer market. The site offers free programs and services for women who work inside and outside the home.
KiraCom has signed agreements for Charter Partners of the Web site with several companies, including Ask Jeeves; Blink.com; Budget Rent-a-Car; Carnival Cruise Lines; Hyatt Hotels & Resorts; MusicLand; OfficeMax; Pets.com; Women's Equity Mutual Fund; Women Traveling Together; the Financial Women's Association of San Francisco; the National Association of Negro Business and Professional Women's Clubs Inc.; and the Susan G. Komen Breast Cancer Foundation, Bay Area Affiliate.