Kintera, emotive team up to bring Google Analytics to nonprofits
Online direct response services provider emotive has joined Kintera Inc.'s Connect program to help nonprofits use Google Analytics, create campaigns with one-click reporting capabilities and pinpoint where campaigns are experiencing the greatest success.
The Kintera Connect program provides nonprofits using the Kintera platform with a directory of technology solutions that can be integrated into the platform. By configuring and installing Google Analytics for nonprofit clients, emotive will enable organizations to view more than 150 different data points.
By integrating keyword and banner advertising campaigns with the Kintera platform and Google Analytics, nonprofit clients will be able to construct a campaign with one-click reporting. Implementing mapping mash-ups into the Kintera platform using both the Yahoo Maps and Google Maps application programming interfaces, nonprofit clients can populate maps in real time with campaign data.