King of Las Vegas to Pitch BroadcastAmerica.com

Share this article:
BroadcastAmerica.com, Portland, ME, had older Americans in mind when it signed Wayne Newton as its spokesman Monday, said a company representative.


"[The company] wanted to target an audience that remembers "I Love Lucy" and Johnny Carson," said Jason Wolfe, assistant director of public relations at the Internet radio firm. "They said they would have gotten Elvis if he were still alive."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.