Marketers must identify advocates and turn them into evangelists. Here's how.
Marketers need to test, test, and test again.
Why marketers need to focus on "you."
Three ways to customer data and engagement to acquire new customers.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
Timing optimization is a science marketers need to master. Here are six critical considerations.
Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.