June 10, 2013
Timing optimization is a science marketers need to master. Here are six critical considerations.
April 08, 2013
Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies.
March 11, 2013
Looking for insight from customer data? Here are four timeless ideas to help you find it.
February 06, 2013
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
February 06, 2013
In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
February 06, 2013
Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
