Marketers must identify advocates and turn them into evangelists. Here's how.
Marketers need to test, test, and test again.
Why marketers need to focus on "you."
Three ways to customer data and engagement to acquire new customers.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
Timing optimization is a science marketers need to master. Here are six critical considerations.
Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.