Kim Davis

Kim Davis

Editor-in-Chief, DMN

Writer, editor, and online publisher with a varied background covering everything from marketing technology and SaaS in the enterprise to arts and entertainment.

Most Recent Articles by Kim Davis

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Meet the Diversity & Inclusion Professional: Patrice Jimerson

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Diversity management isn't intuitive. It requires art, science, and a deep understanding of the history of bias, says Appirio's senior diversity and inclusion professional

The Wednesday Stack: Truth in News Implies Editors, Not Robots

The Wednesday Stack: Truth in News Implies Editors, Not Robots

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Why algorithms won't help anyone spot fake news. Plus non-fake news about Cargo, PlaceIQ, Yotpo, and 6Sense

Where ABM is Headed

Where ABM is Headed

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The Demandbase ABM Innovation Summit was granular on execution, far-sighted on the potential for omnichannel ABM

Welcome to Diversity Week

Welcome to Diversity Week

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Brands can no longer tiptoe around diversity questions. It's not about image any more; it's about action

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

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At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

More Articles by Kim Davis

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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Relive the 2017 Marketing Hall of Femme

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