Killing fields

Share this article:

On the face of it, Robert Dunhill has switched the terms "overkill" and "underkill" in his piece on using the Social Security "Death List" (DM News, May 7, 2007). If all you have available to match is ZIP, surname and first initial, then a deceased John Smith will also remove all Joe Smiths, Jane Smiths, Jill Smiths, Judy Smiths, etc., in a ZIP. Thus overkill is normal.

But, similar to a double negative, since the process "kills" a smaller percentage of dead people on the list, it could be noted as "underkill." Hmm?

Jack F. Barton

Forbes Direct Response Inc.

Sarasota, FL

jackbarton@prodigy.net

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.