Kideo Seals Technology, Marketing Agreement for Customizable Barney Toy
The Barney toys, which will plug into the Internet through a home computer to download personalized information, are scheduled to become available this fall.
Richard Bulman, president and CEO of Kideo, said the current agreement does not call for the toy to be marketed to the Kideo customer database. Kideo and Hasbro, Pawtucket, RI, are planning some joint online promotions, however.
The project marks the first time Kideo has provided its technology to another toy company and the first time it has provided a Web-enabled product.