KickFire Upgrade Aids Communication Among Departments

Share this article:
KickFire this week introduced an upgraded version of its Web-building software to help firms improve communication among inhouse marketing departments, outside ad agencies and Web designers.


The new version of the software, also called KickFire, uses a central data warehouse to manage communications, project materials, scheduling and services. The program doubles as an online library of current and archived sales materials, marketing collateral, presentations and advertisements.


KickFire hosts sites starting at $100 monthly per user. Companies also can purchase the software to build sites outright for $200,000 to $250,000.


All companies using the system have ordered the hosted model so far, said Jim Graham, spokesman for KickFire, San Jose, CA.


FutureWorks, a public relations firm in San Jose, CA, recently used the system to streamline communications with clients. FutureWorks supplies each of its clients with a secured Web space featuring current and archived stories about the companies. Upon request, FutureWorks also posts stories about a client's competition.


"When a CEO says, 'Hey, I wonder what kind of press we have been getting,' he can go the Web portal and get a good idea in a short amount of time," said Liz Weber, account manager at FutureWorks.


Visit www.kickfire.com for more information.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.