Kick.com Starts Automated E-Mail Personalization System

Share this article:
Kick.com Inc., a provider of e-mail personalization and content delivery services, yesterday began offering KickMail, a personalized e-mail service that lets marketers deliver "unique, personalized" e-mail to customers based on their individual tastes and habits.


The company, based in San Francisco, said its personalization platform converts online actions, such as listening to music, browsing through a list of songs and searching for a specific piece of music, into profiles that can be used to personalize an e-mail message. Kick.com claims its service offers click-through rates as high as 20 percent.


The company has been testing KickMail with music fans for the past two months in the form of its KickSpin newsletter, a personalized e-mail with news, concert dates, album release dates and other music-related information based on subscribers' listening habits.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.