Kick.com Starts Automated E-Mail Personalization System

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Kick.com Inc., a provider of e-mail personalization and content delivery services, yesterday began offering KickMail, a personalized e-mail service that lets marketers deliver "unique, personalized" e-mail to customers based on their individual tastes and habits.


The company, based in San Francisco, said its personalization platform converts online actions, such as listening to music, browsing through a list of songs and searching for a specific piece of music, into profiles that can be used to personalize an e-mail message. Kick.com claims its service offers click-through rates as high as 20 percent.


The company has been testing KickMail with music fans for the past two months in the form of its KickSpin newsletter, a personalized e-mail with news, concert dates, album release dates and other music-related information based on subscribers' listening habits.


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