Kia Soul by David & Goliath
In May of this year, the Soul's “A new way to roll” campaign was launched. The effort included an updated microsite separate from kia.com that maintained the lightheartedness of the model, typified by games featuring a hamster and a two-minute audio clip from Kia's designer explaining the unique inspiration behind the design.
“We introduced the ‘Escape from Hamsterdam' game to give people an experience, and hopefully having things like that and the four different tracks that you can download will give people a reason to go back to the site, instead of just going one time,” says Joseph Danluck, digital art director at David & Goliath. “We wanted to give it more of a word-of-mouth spread,” he says.
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