Keywords

Get More Marketing Mileage from Your Site Search in 4 Easy Steps

Get More Marketing Mileage from Your Site Search in 4 Easy Steps

When website visitors use site search, they're telling you in their own words what they want. That's powerful information for your marketing campaigns.

Stop Relying on Search Engines, Diversify Your Keyword Strategy

Stop Relying on Search Engines, Diversify Your Keyword Strategy

With a fundamental change in how search engines are tracking and sharing information, access to data is weakening.

Lenovo Optimizes Its Search for Customers

Lenovo Optimizes Its Search for Customers

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There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO.

Plug-ins: search marketing

Plug-ins: search marketing

Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.

Pardot enhances software for keyword monitoring

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B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO.

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

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Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.

Will Google's paid ads affect marketers?

Will Google's paid ads affect marketers?

Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.

Report: Navigational keywords dominate consumer searches

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Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites.

Plug-ins: search marketing

Plug-ins: search marketing

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.