When website visitors use site search, they're telling you in their own words what they want. That's powerful information for your marketing campaigns.
With a fundamental change in how search engines are tracking and sharing information, access to data is weakening.
There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO.
Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.
B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO.
Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.
Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.