Keynote Systems Buys Online Research Firm

Share this article:
Web performance management firm Keynote Systems Inc. will pay $20 million in cash for Vividence Corp., an online customer research firm with clients such as Yahoo, Timberland, USA Today, eBay, Williams-Sonoma, FedEx, Microsoft and Citibank.


The acquisition is Keynote's third in the space following the Enviz purchase in October 2002 and NetRaker in April. With Vividence in its fold, Keynote claims it will dominate 80 percent of the online customer experience management market. The deal is expected to close in 30 days.


"It's not a matter of taking over competition," said Arnold Waldstein, vice president of marketing and business development at Keynote, San Mateo, CA. "It's more about consolidating our capabilities and broadening our footprint."


After the deal's closing, all 50 employees of Vividence will move into Keynote's office.


The Vividence name will remain, but eventually will be phased out.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.