Keynote Systems Buys Online Research Firm

Share this article:
Web performance management firm Keynote Systems Inc. will pay $20 million in cash for Vividence Corp., an online customer research firm with clients such as Yahoo, Timberland, USA Today, eBay, Williams-Sonoma, FedEx, Microsoft and Citibank.


The acquisition is Keynote's third in the space following the Enviz purchase in October 2002 and NetRaker in April. With Vividence in its fold, Keynote claims it will dominate 80 percent of the online customer experience management market. The deal is expected to close in 30 days.


"It's not a matter of taking over competition," said Arnold Waldstein, vice president of marketing and business development at Keynote, San Mateo, CA. "It's more about consolidating our capabilities and broadening our footprint."


After the deal's closing, all 50 employees of Vividence will move into Keynote's office.


The Vividence name will remain, but eventually will be phased out.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.