Keynote Report: Retail Sites Sluggish Over Holidays

Share this article:
A study by Keynote Systems claimed that major retail Web sites were sluggish in the run-up to Christmas Day, showing continuing inconsistency and slow speeds.


The overall average response time for completing a transaction for the week Dec. 15-21 was 14.77 seconds, according to Keynote's e-commerce transaction index. The success rate for completing a transaction was 94.88 percent, the San Mateo, CA, company said on Christmas Eve.


Data showed the best performing sites on the index had an average response time of 7.52 seconds and a success rate of 99.73 percent. The worst had an average response time of 27.81 seconds and a success rate of 86.47 percent.


A transaction is defined as a site's availability to let a consumer click through a number of pages and buy.


Keynote said site performance from the day after Thanksgiving through Dec. 21 averaged 14 to 17 seconds for completing a transaction, with a success rate ranging from 93 percent to 96 percent.


Eleven retailers comprise the Keynote index: Amazon, Best Buy, Eddie Bauer, Costco, L.L. Bean, Office Depot, Office Max, Wal-Mart, JC Penney, Target and Sears, Roebuck.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.