Key Financial Picks Hispanic Teleservices for Card Effort

Share this article:
Hispanic Teleservices Corp. will provide multilingual call-center support for a credit-card marketing campaign by Key Financial Systems, the companies said yesterday.

The Houston-based teleservices agency said it would provide the services of its 270-seat Houston call center and its 500-seat center in Monterrey, Mexico. Hispanic Teleservices also can offer a Hispanic-customer database with 32.8 million contacts.

Key Financial Systems, a subsidiary of Equitex, Englewood, CO, is working aggressively to make headway in the Hispanic market, the company said. Equitex said the financial services firm seeks to take advantage of the market's growing purchasing power, which in 2000 was $452 billion according to a University of Georgia study.

Further details about the campaign were not disclosed. Clearwater, FL-based Key Financial Systems markets credit cards through direct mail, print media, telemarketing and the Internet.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.