Kevin Turner, Model Metrics

Kevin Turner, Model Metrics

Kevin Turner is founding principal of CRM consulting firm Model Metrics. Reach him at kturner@modelmetrics.com.

Most Recent Articles by Kevin Turner, Model Metrics

A CRM value system: Five metrics of success

A CRM value system: Five metrics of success

About to embark on a major CRM project with a client, the president of the company turned to me with a question: What metrics will define the success of our CRM initiative?

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...