Kevin Turner, Model Metrics

 
Kevin Turner
Kevin Turner is founding principal of CRM consulting firm Model Metrics. Reach him at kturner@modelmetrics.com.
 

Recent Articles

A CRM value system: Five metrics of success

October 31, 2007

About to embark on a major CRM project with a client, the president of the company turned to me with a question: What metrics will define the success of our CRM initiative?
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