Kevin Turner, Model Metrics

Kevin Turner, Model Metrics

Kevin Turner is founding principal of CRM consulting firm Model Metrics. Reach him at kturner@modelmetrics.com.

Most Recent Articles by Kevin Turner, Model Metrics

A CRM value system: Five metrics of success

A CRM value system: Five metrics of success

By

About to embark on a major CRM project with a client, the president of the company turned to me with a question: What metrics will define the success of our CRM initiative?

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here