Kevin Turner, Model Metrics

Kevin Turner, Model Metrics

Kevin Turner is founding principal of CRM consulting firm Model Metrics. Reach him at kturner@modelmetrics.com.

Most Recent Articles by Kevin Turner, Model Metrics

A CRM value system: Five metrics of success

A CRM value system: Five metrics of success

About to embark on a major CRM project with a client, the president of the company turned to me with a question: What metrics will define the success of our CRM initiative?

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As the leading source for direct marketing youth data, ASL Marketing connects your ...