Kevin Phelan

Kevin Phelan is CEO of 6Bridge, a Boston-based Marketing Agency. (www.6bridge.com) He can be reached at kphelan@6bridge.com

Most Recent Articles by Kevin Phelan

CRM - Putting the custom back in customer relation management

Many companies have countless names in their database, but are they the "right" names to achieve success? It's not a news flash to say that a marketing program's success starts with the quality of the list.

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Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.