Kevin Phelan

Kevin Phelan is CEO of 6Bridge, a Boston-based Marketing Agency. (www.6bridge.com) He can be reached at kphelan@6bridge.com

Most Recent Articles by Kevin Phelan

CRM - Putting the custom back in customer relation management

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Many companies have countless names in their database, but are they the "right" names to achieve success? It's not a news flash to say that a marketing program's success starts with the quality of the list.

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