Kevin McKeefery

The Information Blanket, an LLC founded by London-based creative agency Beattie McGuinness Bungay (BMB), began distributing blankets in May to new mothers in Uganda. Each blanket contains easy-to-understand childcare diagrams and instructions for families without access to healthcare facilities.

Visitors to the Kazemill site, developed by McCann Healthcare Worldwide for pharmaceutical company SSP Japan, can track the location and severity of cold symptoms in Japan as indicated on a 3D, color-coded graph overlaid on a map of the country.

Ben Sutherland, Mindshare's global head of direct, discusses the difficulty in segregating existing customers and importance of measurable media.

The Federal Trade Commission is set to subpoena Google to ensure either Eric Schmidt or Larry Page, the company's two top executives, appears before a commission investigating whether the company has abused its position in the search marketing space, according to The Wall Street Journal.

Publishing and marketing company Meredith Corp. has closed the books on 'ReadyMade,' a title that promoted do-it-yourself household tasks, and cut 75 jobs to save on operating expenses. Meredith acquired ReadyMade in 2006.

While marketers are casting an increasingly wide net amongst their agency rosters to catch the best idea, such competitiveness could do more harm than good.

General Motors has named Jon Beebe to the newly created post of director of digital strategy and integration. He reports to Liz Boone, global director of digital and social engagements.

Entrants to the California Travel & Tourism Commission's (CTTC) "Live Like a Californian" sweepstakes have the opportunity to win one of eight weekly grand prize trips to the Golden State to spend time with a celebrity who embodies California culture.

Make-A-Wish Foundation International's World Wish Day campaign celebrates the spirit of wish-granting for children with life-threatening medical conditions.

The Coca-Cola Co. celebrated its 125th anniversary on May 8 with a global integrated campaign. In the UK, a user-generated contest asked consumers to design retro posters for a chance to have their design featured on the soft drink's Piccadilly Circus sign.