Kevin McKeefery

The minimalist campaign lives on DirecTV, where subscribers can tune in to channel 111 for a 
chance to earn free Whoppers simply by watching a channel whose only programming is a single-frame view of a Whopper and a countdown clock.

Oasis Grower Solutions, a horticulture and commercial greenhouse products brand, introduced Wedge Plus growing medium in April. The product decreases the usual 24-day root propagation period 
for poinsettias by five days.

David Brown, Meredith Integrated Marketing's EVP and GM, discusses
the importance of building brand 
awareness and channel evolution

The Securities and Exchange Commission has reportedly asked Groupon to define a term the daily deal company used in its official IPO filing, according to 'The Wall Street Journal.'

Ever since Nancy Harhut, chief creative at The Wilde Agency, explained to me last fall how subconscious human tendencies inform the agency's creative output, I have been intrigued as to how psychology can serve as a foundation for campaign success.

Direct agency Rapp has named former chief creative officer Rachael Heapps CMO for the US. She will focus on new business as well as internal development.

Though retailers don't foresee the economy recovering in the next year or two, most are set to spend excess cash on analytics tools to better target existing customers with effective retention tactics, according to KPMG survey conducted from May until June among 100 senior retail industry executives.

Zico brand coconut water's latest campaign features NBA star Kevin Garnett and allows consumers to pledge, through Facebook, to live a more natural lifestyle. It offers to give away Zico to one lucky fan each day, but also to make a donation to the Challenged Athletes Foundation for each pledge.

The Hertz Corp.'s global "The Gas and The Brake" campaign included a Getaway Giveaway in which US consumers could sign up for the chance to win a free weekend car rental. Hertz gave away one rental every hour for the first 100 hours of the campaign, which kicked off May 2, and one free rental every 100 hours after that until the campaign ended June 13.

Jell-O Pudding's "Pudding Face" campaign seeks to turn frowns upside down, both on consumers' faces and on their social media pages. The Kraft Foods brand will offer incentives to Twitter and Facebook users.