Meredith named Martin Reidy president of Meredith Integrated Marketing, effective September 1. The former president and CEO of Publicis Modem & Dialog is also serving as EVP of Meredith's National Media Group and corporate VP of interactive strategy.

Creativity isn't just about good artwork. It usually lies more in the idea behind an effort than it does in the outward expression of the campaign.

There are a slew of exciting additions to the Awards agenda this year, including new categories and twice the number of worldwide creative directors on the judging panel.

To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, the computer maker took its first dive into user-generated content.

Dylan Jones, former VP of content strategy and creative at Premier Retail Networks (PRN), has launched Jones Digital Media, an agency specializing in digital out of home strategy, creative and production.

After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest.