Kevin McKeefery

Kevin McKeefery is the Web editor at DMNews. Reach him at kevin.mckeefery@dmnews.com.

Most Recent Articles by Kevin McKeefery

Jack Daniel's prompts consumers to design their own posters on Facebook page

Jack Daniel's prompts consumers to design their own posters on Facebook page

As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece is designed using one of 10 original designs as a template that sit at the heart of the campaign.

Outdoor posters hype album

Outdoor posters hype album

To promote the release of British rock band Dry the River's new album "No Rest," Sony Music Entertainment developed a guerilla outdoor advertising campaign with a dimensional element directing passersby to the band's site, DrytheRiver.net.

Honda sparks on-air TV race

Honda sparks on-air TV race

As part of the American Honda Motor Co.'s sponsorship of the UK's Channel 4 Documentaries, the brand has embarked on a campaign to produce mini-documentaries about interesting ways customers use Honda products. Visitors to hub.honda.co.uk can enter to be the subject of the final customer documentary, which will air on TV and be housed on the site.

Baby contest honors Giants

Baby contest honors Giants

In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.

Carl's Jr. promotes coupons
 with Facebook robot game

Carl's Jr. promotes coupons
 with Facebook robot game

Consumers who access the Carl's Jr. 
Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game.

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