Kevin Mabley

Kevin Mabley is SVP of strategic services at Epsilon. Reach him at kmabley@epsilon.com.

Most Recent Articles by Kevin Mabley

How to get the most from your e-mail campaign

Are you getting the most from your e-mail marketing campaigns? The following questions will help you out. How do you welcome new subscribers to your program? Keep new subscribers out of your regular communication stream.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...