Kevin Akerman

Kevin Akerman is the director of marketing and product development for Experian Marketing Services and can be reached at kevin.akerman@experian.com

Most Recent Articles by Kevin Akerman

Hitting the moving target

Most marketers would agree that identifying and reaching new prospects tops their list of challenges when it comes to executing marketing plans. But what can be even more difficult is timing your connection with prospects when they're most likely to respond - and doing so before your competition.

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