Kevin Akerman

Kevin Akerman is the director of marketing and product development for Experian Marketing Services and can be reached at kevin.akerman@experian.com

Most Recent Articles by Kevin Akerman

Hitting the moving target

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Most marketers would agree that identifying and reaching new prospects tops their list of challenges when it comes to executing marketing plans. But what can be even more difficult is timing your connection with prospects when they're most likely to respond - and doing so before your competition.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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