Most Recent Articles by Kevin Senne
Relevance is an e-mail buzzword we hear almost daily. How can we apply this buzzword to e-mail deliverability? Relevance means building a lasting relationship with your customer. This relationship takes many forms, whether based on content or simply trust. It doesn't have to mean 500 individualized pieces of content. It just has to mean something of value to your customer.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
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