Most Recent Articles by Kevin Senne
Relevance is an e-mail buzzword we hear almost daily. How can we apply this buzzword to e-mail deliverability? Relevance means building a lasting relationship with your customer. This relationship takes many forms, whether based on content or simply trust. It doesn't have to mean 500 individualized pieces of content. It just has to mean something of value to your customer.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...