Kevin Senne

global director of deliverability and product services, e-marketing solutions at Premiere Global Services

Most Recent Articles by Kevin Senne

The effect of relevance on your e-mail's deliverability

Relevance is an e-mail buzzword we hear almost daily. How can we apply this buzzword to e-mail deliverability? Relevance means building a lasting relationship with your customer. This relationship takes many forms, whether based on content or simply trust. It doesn't have to mean 500 individualized pieces of content. It just has to mean something of value to your customer.

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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