Kettle Foods partners with NWF

Kettle Foods partners with NWF

Kettle Foods has partnered with National Wildlife Federation (NWF) to launch its Backyard Barbeque potato chip. Beginning in January, when the snack is released, Kettle Foods will donate $1 to NWF for each backyard certified as a habitat for wildlife, according to the standards set by the wildlife nonprofit, at microsite nwf.org/kettlefoods. 

The partnership, which runs from January 1 to August 31, 2008, will be promoted on every bag of Backyard Barbeque. NWF is awarding a coupon for a free bag of chips to consumers who certify their backyards. Kettle Foods has two certified backyard sites totaling seven acres. A nine-ounce bag of Backyard Barbeque chips will cost $3.29.