Kenwood Balks at Full E-Commerce

Share this article:
Kenwood USA Corp. recently upgraded its customer relations Web site but stopped short of entering the e-commerce game.


Kenwood, a manufacturer of home and car stereo equipment, DVD players and television sets, is wary of potential fulfillment costs and headaches.


"We are not prepared to logistically take on that role," said Joe Richter, president of the Long Beach, CA-based firm. "We have no direct-to-consumer plans as of now."


Site upgrades include a product comparison engine and viewer analytics software.


Revamping of the site, www.kenwoodusa.com, was largely orchestrated by Blast Radius, New York, an e-commerce services firm.


Kenwood expects to introduce a site for its dealers in the fall. Richter said dealer relationships did not necessarily create a roadblock to e-commerce for his manufacturing firm.


"It's really a mix of things with logistics at the forefront," he said


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.