Kenwood Balks at Full E-Commerce

Share this article:
Kenwood USA Corp. recently upgraded its customer relations Web site but stopped short of entering the e-commerce game.


Kenwood, a manufacturer of home and car stereo equipment, DVD players and television sets, is wary of potential fulfillment costs and headaches.


"We are not prepared to logistically take on that role," said Joe Richter, president of the Long Beach, CA-based firm. "We have no direct-to-consumer plans as of now."


Site upgrades include a product comparison engine and viewer analytics software.


Revamping of the site, www.kenwoodusa.com, was largely orchestrated by Blast Radius, New York, an e-commerce services firm.


Kenwood expects to introduce a site for its dealers in the fall. Richter said dealer relationships did not necessarily create a roadblock to e-commerce for his manufacturing firm.


"It's really a mix of things with logistics at the forefront," he said


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.