Kenshoo Search integrates Google Analytics

Share this article:

SEM technology provider Kenshoo Ltd. has integrated its end-to-end search marketing platform, Kenshoo Search, with the latest version of Google Analytics software.

Marketers using Kenshoo will now be able to access all of their cross channel search data in Google Analytics for increased visibility, reporting and analysis.

Kenshoo's clients also will be able to track consumer behavior and engagement on a site and optimize their SEM efforts accordingly.

Chad Baldwin, director of strategic accounts for Kenshoo, said that advertisers need to optimize the consumer's path to purchase.

“It's more than just inbound search intent,” he said. “The clicks beyond [the first] need to be understood as well.”

Kenshoo Search allows online marketers to work with millions of keywords and is now a member of the Google Analytics closed API beta. This program allows advertisers and third parties to more easily manage larger Google AdWords accounts or campaigns.

“There is a big value in getting more accurate analytics,” Baldwin said. “Analytics need to be included in the dialogue with customers in order to have stronger relationships.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.