Ken Chertow wrestles e-mail marketing with Listrak

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Ken Chertow's Gold Medal Wrestling Camp and Wear Gear selected e-mail marketing services firm Listrak to send communications about its wrestling center and retail products.

The wrestling educator is using the software to manage its list and send out a weekly "mega-blaster" e-mail to 83,000 recipients. Listrak's software also is being used to send out smaller, more targeted e-mails.

Chertow Camps give wrestling students instruction, training exercises and drilling. There are also seminars on such topics as strength training, nutrition and mental preparation. Ken Chertow Wrestling has youth camps focusing on beginners and camps for the more advanced teenage wrestler.

The e-mails feature promotions for the nationwide training camps, as well as information about products like books, videos and gear.

Before turning to Listrak, Lititz, PA, Ken Chertow's Gold Medal Training Camp and its merchandise company, Wear and Gear, sent e-mail campaigns manually from an in-house mail server. Subscriptions for its e-mail newsletters were also manually entered into the system as most sign ups were obtained at wrestling tournaments. Now, subscribers may sign up directly on the Web site at www.kenchertow.com .

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