Kellwood creates new post for growing e-commerce division

Share this article:

Apparel marketer Kellwood has hired Tom Pastorello as director of e-commerce, a new position within the company.

Mr. Pastorello will provide leadership across all Kellwood divisions as the company builds its e-commerce capabilities for its key brands. The company, which has sales of over $1.9 billion, markets such brands as Claiborne, Nautica, XOXO and Baby Phat.

Kellwood, New York, launched an e-commerce site for Sag Harbor in late December and already has e-commerce initiatives in place for XOXO, Baby Phat and Phat Farm. It plans to launch a site for Koret in early spring.

Prior to his latest post, Mr. Pastorello served as director of program management for Barnes&Noble.com. Before that, he was with Williams-Sonoma Inc. from 1990 to 2004, where he developed and implemented several successful and popular e-commerce sites in the specialty retail industry for Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm and Hold Everything.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.