Kellogg Launches Cereal Loyalty Program

Share this article:
Kellogg Company, Battle Creek, MI, plans to begin an Internet-based loyalty program to promote its cereal products.


Through Kellogg's Eat and Earn program, consumers can earn points that can be redeemed for toys, sporting goods and school supplies.


When customers buy select Kellogg's cereal they can retrieve 15-digit encrypted codes inside the box. After registering at Kellog's Web site, they can enter the code into an account, in which a point value will be assigned. The points can be collected or redeemed for products from partner sites like fogdog.com, schoolpop.com and toysmart.com.


The site will also track individual point balances and offer games, activities and links to Kellogg partner sites.


The program debuted Friday and will be supported by online, television and print advertising.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.