Kellogg Launches Cereal Loyalty Program

Share this article:
Kellogg Company, Battle Creek, MI, plans to begin an Internet-based loyalty program to promote its cereal products.


Through Kellogg's Eat and Earn program, consumers can earn points that can be redeemed for toys, sporting goods and school supplies.


When customers buy select Kellogg's cereal they can retrieve 15-digit encrypted codes inside the box. After registering at Kellog's Web site, they can enter the code into an account, in which a point value will be assigned. The points can be collected or redeemed for products from partner sites like fogdog.com, schoolpop.com and toysmart.com.


The site will also track individual point balances and offer games, activities and links to Kellogg partner sites.


The program debuted Friday and will be supported by online, television and print advertising.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.