Keith O'Brien

Editorial Director

Keith O'Brien is editorial director of DMN.

Most Recent Articles by Keith O'Brien

Mobile Shortcodes Key to Presidential Communications

Mobile Shortcodes Key to Presidential Communications

Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters

Your Final Presidential Debate Primer

Your Final Presidential Debate Primer

Expectations and Serbian tacos

Autonomous Vehicles Will Change Everything

Autonomous Vehicles Will Change Everything

Marketing, society, human lifespans - they all change with autonomous vehicles

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

Zeta's Nimeroff Enjoys the Art and Science of Analytics

Zeta's Nimeroff Enjoys the Art and Science of Analytics

A look into the life of data scientists and CIOs at analytics firms

More Articles by Keith O'Brien

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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