Keith O'Brien

Editorial Director

Keith O'Brien is editorial director of DMN.

Most Recent Articles by Keith O'Brien

Ad Blockers: The Neverending War?

Ad Blockers: The Neverending War?

DMN talked to a few people on both sides of the equation to try to understand how the ad blocker war ends - if it ever will

Eight Things That Threaten Email Marketing

Eight Things That Threaten Email Marketing

Threats both internal and external

100-Day Dash: What Clinton and Trump Need to Do to Win

In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

Sad: Trump's Email Woes Continue

Sad: Trump's Email Woes Continue

Spam and low volume compared to the Clinton machine

Bots Not Yet Ready for Prime Time

Plenty of promise, but low adoption

More Articles by Keith O'Brien

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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