Most Recent Articles by Keith O'Brien
How many mistakes would it take?
What was your biggest mistake and how did you learn from it?
Honoring the next crop of exceptional young marketer
It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them
More Articles by Keith O'Brien
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Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.