Most Recent Articles by Keith O'Brien
The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.
Media focuses on quality content, while Facebook and Google continue to grab direct response market share
Bots not ready for prime time and other ways hype meets reality in the marketing world this week
Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.