Keith O'Brien

Editorial Director

Keith O'Brien is editorial director of DMN.

Most Recent Articles by Keith O'Brien

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

Request for Entries: Your Greatest Mistakes

What was your biggest mistake and how did you learn from it?

Announcing Request for 40 Under 40 Nominations

Announcing Request for 40 Under 40 Nominations

Honoring the next crop of exceptional young marketer

Great Debate: The Tension Between Customer Experience and the Bottom Line

Great Debate: The Tension Between Customer Experience and the Bottom Line

It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them

More Articles by Keith O'Brien

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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