KCSA formalizes advertising and media practice

Share this article:

Communications specialist KCSA Worldwide has created an advertising and media practice to serve clients in the advertising, market research, media and publishing industries.

The practice group includes existing KCSA clients Adspace Networks, AdPack USA, Reactrix Systems, 3rd Dimension, SQAD, JumpTV, Arbitron, IEEE Spectrum and Ecast, among others. The New York agency will also target new clients for this practice area.

"Basically, because we have such strong experience in the advertising and media industry, it was time to formalize and bundle our assets in this area," said KCSA managing director Anne Donohoe.

Ms. Donohoe will lead this practice group in conjunction with Henry Feintuch, KCSA managing partner for public relations.

The 38-year-old KCSA is expanding beyond its core PR counseling to offer communications help in areas including trade shows, speaking platforms, Webcasts, marketing to blogs, Web-site development, corporate ID and, soon, customized research.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.