KBtoys.com Picks Endeca for Merchandise Search

Share this article:
KB Online Holdings LLC's KBtoys.com, part of the mall retailer KB Toys Inc., selected Endeca InFront for better navigation on its namesake site as well as eToys.com, a name it now owns.


The technology from Endeca, Cambridge, MA, lets KBtoys.com customers search precisely for merchandise. Improved navigation will let visitors search by toy and video game brands, categories and characters on KBtoys.com and eToys.com.


Also, searchers will be offered promotions relevant to their searches. Such guided navigation is in line with KBtoys.com's strategy for boutiques or stores of related merchandise.


A better search engine not only eases trawling through the retailer's inventory of thousands of toys. It potentially boosts conversion rates and average order size because of easy navigation and shopping.


Endeca InFront users include Barnesandnoble.com, 1-800-Flowers.com, eBags.com, Home Shopping Network, Brookstone, Crate & Barrel, Tower Records, Lenox, Eddie Bauer, Arrow Electronics and Ritz Interactive for their Web sites.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.