KBtoys.com Picks Endeca for Merchandise Search

Share this article:
KB Online Holdings LLC's KBtoys.com, part of the mall retailer KB Toys Inc., selected Endeca InFront for better navigation on its namesake site as well as eToys.com, a name it now owns.


The technology from Endeca, Cambridge, MA, lets KBtoys.com customers search precisely for merchandise. Improved navigation will let visitors search by toy and video game brands, categories and characters on KBtoys.com and eToys.com.


Also, searchers will be offered promotions relevant to their searches. Such guided navigation is in line with KBtoys.com's strategy for boutiques or stores of related merchandise.


A better search engine not only eases trawling through the retailer's inventory of thousands of toys. It potentially boosts conversion rates and average order size because of easy navigation and shopping.


Endeca InFront users include Barnesandnoble.com, 1-800-Flowers.com, eBags.com, Home Shopping Network, Brookstone, Crate & Barrel, Tower Records, Lenox, Eddie Bauer, Arrow Electronics and Ritz Interactive for their Web sites.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...