Kayla Matthews

Kayla Matthews

Freelance contributor

Most Recent Articles by Kayla Matthews

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

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The move by the software giant shines a spotlight on customer identity management

How BlueConic's CDP Works

How BlueConic's CDP Works

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BlueConic brings a distinctive profile to the increasingly competitive consumer data platform space

How Marketers Can Use Salesmsg to Collect Better Customer Data

How Marketers Can Use Salesmsg to Collect Better Customer Data

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A summary of what this startup offers and how it works

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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