Kayak.com Improves Low-Price Fare Search Functionality

Share this article:

Travel search engine Kayak.com introduced new search functionality that lets users find low-priced airfares.

People will be able to search up to three days before or after the day they choose to travel.

One new feature is a traveler profile page designed to provide more personalized services like search history, member pages, e-mail alerts and a profile. The search engine displays results according to a person's specific travel preferences and search history, Kayak, Norwalk, CT, said.

"Basically, research shows that consumers who book online all want more features, and flexible search was the No. 1 demand," said Kayak vice president of communications Kellie Pelletier. "In addition, 30 percent of our feedback e-mails were individuals requesting this type of feature because lots of our consumers are what we call flexible."

Half of consumers polled by JupiterResearch claim they want the ability to search for lower-priced airfare, Kayak.com said.

"The point here is to give consumers more options and through this we have gotten one step closer to online travel agencies," Ms. Pelletier said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.