Most Recent Articles by Kathy Rizzo, TeleNet Marketing Solutions
As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client's CRM system. Whether it's Siebel, Salesforce, SalesLogix, or any number of other CRM systems, our answer is always the same - "Yes, but you have to understand the pros and cons before making a decision."
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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