Kate Spade selects Createthe Group as digital agency

Share this article:

Liz Claiborne brand Kate Spade New York has selected Createthe Group as its interactive agency after an RFP process. Createthegroup also works with other Liz Claiborne brands including Juicy Couture.

The agency will be responsible for developing and executing a digital creative strategy for the brand, including a revamp of katespade.com.

“We selected Createthe Group as our interactive agency partner because of their unique blend of innovative strategic vision, deep e-commerce user experience, strong technology core and track record with other marquis brands,” said Kyle Andrew, SVP global brand marketing at Kate Spade in a statement.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions