Karen Tripi, Karen Tripi Associates

Karen Tripi is president of Karen Tripi Associates. She may be reached at karen@karentripi.com.

Most Recent Articles by Karen Tripi, Karen Tripi Associates

Tough times won't slow digital DM

Tough times won't slow digital DM

Recent financial news and the actions taken by our government to stimulate the economy have created many discussions on how the marketing industry will be im­pacted in 2008. Some have already alluded to a slowdown in the DM job market, which surprised me because I am not seeing that.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...