Karen Tripi, Karen Tripi Associates

Karen Tripi is president of Karen Tripi Associates. She may be reached at karen@karentripi.com.

Most Recent Articles by Karen Tripi, Karen Tripi Associates

Tough times won't slow digital DM

Tough times won't slow digital DM

Recent financial news and the actions taken by our government to stimulate the economy have created many discussions on how the marketing industry will be im­pacted in 2008. Some have already alluded to a slowdown in the DM job market, which surprised me because I am not seeing that.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.