Kara Trivunovic

Founder and Principal of The Email Advisor

Most Recent Articles by Kara Trivunovic

Creating consumer trust is more important than ever

As marketers, we reach our customers and clients in many ways, but in the current economic environment companies have struggled to cut costs and stay connected with customers. E-mail, however, is getting more visibility — not only as a viable way to interact with a customer, but as the desired marketing channel due to its cost-effectiveness and timeliness.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...