Kara Trivunovic

Founder and Principal of The Email Advisor

Most Recent Articles by Kara Trivunovic

Creating consumer trust is more important than ever

By

As marketers, we reach our customers and clients in many ways, but in the current economic environment companies have struggled to cut costs and stay connected with customers. E-mail, however, is getting more visibility — not only as a viable way to interact with a customer, but as the desired marketing channel due to its cost-effectiveness and timeliness.

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