Kara Trivunovic

Founder and Principal of The Email Advisor

Most Recent Articles by Kara Trivunovic

Creating consumer trust is more important than ever

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As marketers, we reach our customers and clients in many ways, but in the current economic environment companies have struggled to cut costs and stay connected with customers. E-mail, however, is getting more visibility — not only as a viable way to interact with a customer, but as the desired marketing channel due to its cost-effectiveness and timeliness.

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