Kanoodle Signs Link Deal With Dow Jones

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Kanoodle said yesterday it has entered an exclusive distribution agreement to provide sponsored links to Dow Jones Online and renewed a deal with Marketwatch.com.


The multi-year agreement calls for Kanoodle's content-targeted sponsored links to appear on Dow Jones Web sites like Dow Jones Online, The Wall Street Journal Online, CareerJournal.com, Opinion.com, StartupJournal.com, RealEstateJournal.com, CollegeJournal.com and Barrons Online. The New York-firm had been providing similar services to Dow's MarketWatch.


"Kanoodle has consistently outperformed for us on MarketWatch.com in terms of relevancy, client services and revenue generation, and we're pleased to extend our successful relationship to include the other online properties within Dow Jones," Randy Kilgore, senior vice president of advertising, Dow Jones Online, Dow Jones & Company said in a statement.


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