Kallet Develops Rebate Programs for CPG

Share this article:
Fulfillment and rebate house Continental Promotions Group, Tempe, AZ, has selected strategic marketing agency Kallet Communications, Phoenix, to help it develop new rebate programs.


Specifically, the agency has been contracted to create rebate programs that could be used by CPG clients that market directly to consumers, said Karen Kallet, president of Kallet Communications. The rebate programs, which are under development, will be available to CPG clients in the second quarter of this year.


"Because technology has advanced so far and because consumer acceptance of rebates has grown so much, it's time for a new breed of rebate programs," Kallet said.


Details of what form the rebate programs might take have not yet been released.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.