JVC partners with Bazaarvoice for user reviews

Share this article:

Consumer electronics company JVC Company of America has partnered with social commerce firm Bazaarvoice to add user reviews to its site.

With the new partnership, JVC.com will feature Bazaarvoice-enabled Ratings & Reviews, which will allow customers to read and write reviews of products.  JVC also plans to use user reviews as a guide to product design and development.
 
"Bazaarvoice Ratings & Reviews brings relevant user-generated content directly to our product pages, which allows our customers to hear from people just like them as they consider what to buy,” said Karl Bearnarth, SVP of marketing at JVC Company of America in a statement. “As a result, customers are happier with their purchases and make fewer calls to the customer support center.”

JVC will join other electronics retailers in adding reviews, including Amazon.com, B&H Photo who work with Power Reviews for its reviews technology, as well as Panasonic and HP, who both work with Bazaarvoice.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.