Juvenile Diabetes Research Foundation picks LW Robbins for DM

The Juvenile Diabetes Research Foundation (JDRF), a charitable funder and advocate of Type 1 diabetes research, has chosen LW Robbins Associates to manage the organization's direct response donor relationship program.

LW Robbins' analysis of JDRF's donor file data, revealing several strong opportunities for growth in the program, the company said. These opportunities include better cultivation of JDRF's higher value donors and refined segmentation strategies to target the best donors to maximize net revenue. LW Robbins will also assist JDRF with the integration of e-mail and direct mail to boost overall campaign results.

The first campaign produced by the new JDRF-Robbins partnership is a donor renewal mailing, which will launch in July.