Just My Size Enhanced

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NEW SELECTS

Millard Group

Description: This file contains a direct-mail responsive audience of full-figured women. These fashion-conscious women buy intimate apparel and hosiery in sizes from 1X - 4X and dress sizes ranging from 14W and up. They are mostly age 45-65 with an income range of $60,000-$80,000. Seventy-five percent are working women, 85% are homeowners and 70% are married.

Selects: 472,894 universe, $100+, $50+ and $75+ buyers; three-, six- and 12-month hotline, age, age of children, change of address, credit card buyers, dwelling type, ethnicity, gender of child, gender, home owner, household income, length of residence, marital status, monthly hotline, products, multibuyers

Contact: your list broker or Millard Group, 10 Vose Farm Road, Peterborough, NH 03458

Phone: 201/487-8181 x679

Fax: 201/488-9225

E-mail: cnowatnick@millard.com

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