JupiterResearch Projects Flat Tech Spending by Small Business

Share this article:
Newly published JupiterResearch analysis indicates technology spending by small businesses will be relatively flat this year, though technology marketers should target certain segments that are set to ramp up expenditures.


The analysis, the first in a series of new JupiterResearch reports called SMB Marketing, surveyed 260 purchase decision makers at businesses employing fewer than 250 people.


Small business technology spending for those surveyed is flat this year compared with the last. Forty-four percent of the firms earmarked less than $5,000 for technology purchases this year.


But small businesses that are less than 3 years old plan to increase technology spending in the $5,000 to $24,999 range. This segment represents a technology marketing opportunity.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.