JupiterResearch forms E-mail Measurement Accuracy Coalition

Share this article:

JupiterResearch is forming the E-mail Measurement Accuracy Coalition to recommend guidelines for measuring e-mail deliverability and other e-mail marketing performance indicators.

David Daniels, vice president and research director at JupiterResearch, will lead the group.  This announcement comes after a report led by Mr. Daniels titled, "E-mail Marketing Measurement," and the E-mail Experience Council's report, "State of E-mail Metrics and Bounce Management Report,"  found there was no industry standard for e-mail measurement.

"The group will try to build a framework that will accurately measure delivery and to standardize definitions of other metrics," Mr. Daniels said. "It is the next logical thing to happen after our findings."

There will be a steering committee formed with eight or nine representatives from the industry. The group will be comprised of industry leaders and marketing professionals, including principals from e-mail and delivery service providers. The complete list of charter supporters can be found at www.emacoalition.org/members.

Recommendations will be presented at this week's Authentication and Online Trust Alliance in Boston on Wednesday and Thursday.

"We expect it to take a few months before we have recommendations to publish," Mr. Daniels said.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?