JupiterResearch forms E-mail Measurement Accuracy Coalition

Share this article:

JupiterResearch is forming the E-mail Measurement Accuracy Coalition to recommend guidelines for measuring e-mail deliverability and other e-mail marketing performance indicators.

David Daniels, vice president and research director at JupiterResearch, will lead the group.  This announcement comes after a report led by Mr. Daniels titled, "E-mail Marketing Measurement," and the E-mail Experience Council's report, "State of E-mail Metrics and Bounce Management Report,"  found there was no industry standard for e-mail measurement.

"The group will try to build a framework that will accurately measure delivery and to standardize definitions of other metrics," Mr. Daniels said. "It is the next logical thing to happen after our findings."

There will be a steering committee formed with eight or nine representatives from the industry. The group will be comprised of industry leaders and marketing professionals, including principals from e-mail and delivery service providers. The complete list of charter supporters can be found at www.emacoalition.org/members.

Recommendations will be presented at this week's Authentication and Online Trust Alliance in Boston on Wednesday and Thursday.

"We expect it to take a few months before we have recommendations to publish," Mr. Daniels said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.