Jupiter Predicts Online Ad Explosion on Horizon

Share this article:
While some are doubting the Internet's ability to make money, Jupiter Communications Inc., New York, predicts online advertising revenue will quadruple by 2005.


The numbers, released in a report yesterday, predict online ad revenue to top more than $16.5 billion by 2005, up from $3.5 billion in 1999.


The survey found that marketers planned to increase Internet ad spending at a higher rate than other mediums. Seventy-three percent of those Jupiter surveyed said they would increase online ad spending over the next year.


The company also predicts that the increase in advertising will create more clutter on the Internet. This will force advertisers to diversify ad models and methods to include cross-media promotions, and both online and offline vehicles, the report said.


Jupiter also predicts that ad spending will become more flexible with about 30 percent of advertising sold on a performance-based basis.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.