Jupiter Predicts 83 Percent Annual Growth for I-TV

Share this article:
Jupiter Media Metrix forecasts that interactive television ownership in the United States will grow 83 percent per year through 2005.


According to the study, titled "Waiting for Critical Mass: Timing Investments in the Fragmented iTV Market," I-TV will be available in almost 46 million U.S. homes by 2005.


The I-TV market will be an accelerated growth industry compared with the 9 percent growth in online households that the study projects over the same period.


Jupiter analysts forecast that I-TV penetration will occur on a regional basis as infrastructure and technology become available in each market. The firm said the key for I-TV programmers and advertisers is to deliver targeted interactive applications and to focus on regional audiences where the technology is available.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US