Jupiter Media Metrix Wins 1 Patent Fight, Begins 2 More

Share this article:
Jupiter Media Metrix has filed lawsuits against NetRatings Inc. and NetValue USA Inc. in the U.S. District Court in Delaware, alleging that both companies violated its patent for computer tracking.

Also yesterday, the company said that it had reached a settlement for the same patent infringement with PC Data Inc. As a result of the settlement, Reston, VA-based PC Data will no longer track computer users.

Media Metrix sued PC Data on Sept. 27, 2000, nearly 3 weeks after its patent was issued.

In a statement issued by NetRatings of Milpitas, CA, the company said it was served with the complaint on Tuesday.

"NetRatings believes the lawsuit is without merit and intends to vigorously defend itself against the assertion of infringement."

Company officials declined further comment.

NetValue didn't immediately return calls yesterday afternoon for comment.

The lawsuit not only seeks a permanent injunction precluding both NetRatings and Net Value from using the patent, but also monetary damages.

Stacie Leone, vice president of global communications for New York-based Media Metrix, would not disclose the monetary damages that the company is seeking. She said Media Metrix had no other choice but to file the lawsuit to protect its interest.

"We're the first movers in Internet audience measurement and we're doing it to protect our innovations and to make sure that no one duplicates our technologies and procedures," Leone said.

Under the PC Data agreement, the company has admitted it infringed on the patent and will transfer its rights of its PC Data Tracking Software and related technologies to Jupiter Media Metrix.

Visitors to PC Data's Web site yesterday were informed that NPD Intellect -- a Port Washington, NY, market information company -- had bought the point of sale tracking division of P.C. Data.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.